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About the Company
Houxian was established in Shunde, Guangdong, China in 2014. It is a well-known water-based resin supplier in China.
Relying on its continuously innovative core technologies, advanced research instruments, production equipment and efficient operation mode, it provides leading “oil-to-water” overall solutions for coating and painting enterprises around the world.
After ten years, the company has transformed into a globally leading national high-tech enterprise integrating cutting-edge R&D, intelligent manufacturing and global operation. Relying on its independently built five core technology platforms, namely waterborne polyurethane, waterborne acrylic resin, waterborne acrylic dispersion, waterborne epoxy resin/amine curing agent, and waterborne alkyd resin/polyester, as well as a global sales network, it has created a coating application ecosystem covering all scenarios such as wood, industry, and soft substrates.
Core Advantages
The saturation of R&D talents ranks among the top in the industry
The company’s research and development team gathers professional talents with doctoral and master’s degrees in materials from renowned Chinese universities such as Tsinghua University, Fudan University, and South China University of Technology, who are dedicated to the research and development of waterborne resins.
An industry-leading fully controlled R&D matrix
The R&D center covers an area of 4,000 square meters, equipped with first-class laboratories and precision instruments, and possesses five core technology platforms including waterborne polyurethane, acrylic acid, hydroxypropyl dispersion, epoxy/amine, etc.
Internationally leading production lines and processes
Our own factory covers an area of 20,000 square meters, with complete licenses and production lines. It is equipped with efficient VOCs and solvent recovery devices, which can control the residual monomer of products below 10ppm.
Our History
2014
Company Established
A research and development team was assembled, and a laboratory was established to develop a single-component acrylic emulsion.
2015
PA is now available
A one-component acrylic emulsion for use in wood coatings is now available.
2016
PA-OH is now available
This hydroxypropyl emulsion, designed for use in wood coatings, has been launched and is highly popular with customers due to its fast drying, high hardness, high transparency, and high durability. It currently holds the largest market share in the hydroxypropyl emulsion industry.
2019
Formal entry into the industrial resin field
A research and development team was assembled, and a laboratory was established to develop a single-component acrylic emulsion.
2020
Acquisition of a new factory
Strategic investors were brought in to acquire the Zhuhai factory, with an investment of over 70 million RMB for equipment upgrades and renovations.
2021
The company’s sales have achieved a compound annual growth rate of over 50% for seven consecutive years, and its water-based wood resin has become the top-selling product nationwide.
2023
New Factory
The new factory has successfully commenced production, obtaining a “Pollution Discharge Permit” and a “Hazardous Chemicals Production and Operation Permit.” It possesses production licenses and production lines for a full range of products, including acrylic emulsions, polyurethanes, epoxy resins, UV coatings, curing agents, and alkyd/polyester products, laying a solid foundation for the company’s future vigorous development.
2024
Business Management Upgrade
A management consulting team with Huawei background was brought in to conduct process and digital transformation for the company, benchmarking against the best international companies to upgrade business management.